The Banking Marketing Experts
A family-owned digital marketing agency with 19+ years of experience helping banks grow.
Meet the Family Behind Bank Marketing Strategies
We didn't start this company to be another faceless marketing agency. We started it because financial institutions deserve better - they deserve a team that understands the pressure of growing deposits in competitive markets, speaks the language of APY and compliance, and genuinely cares about helping you build a thriving institution. When you work with us, you become part of our extended family.
Ken Key
Co-Founder & Software Engineer
With over 20 years of experience in software engineering and web development, Ken leads our technology innovation and digital solutions. His passion for helping businesses succeed online drives everything we do.
"There's nothing more rewarding than watching a business owner's face light up when they see their company ranking #1 on Google for the first time."
Dominique Key
Co-Founder & Graphic Designer
Dominique brings creative vision and design excellence to every project. Her expertise in visual storytelling and brand design helps our clients stand out in crowded markets.
"I love being part of our clients' growth stories. When a business owner tells me they're booked months in advance because of our work, that's why I do this."
"When you work with us, you're not just a client number - you're part of our extended family. We treat every business like it's our own, because we know what it takes to build something from the ground up."
— Ken & Dominique Key, Founders
What Banks Say About Us
Don't just take our word for it. See what banking business owners are saying about our marketing services.
Based on 341+ Google reviews
"I am very satisfied with using the Lead Marketing Strategies platform for digital marketing and SEO projects. It has been a great experience working with skilled experts here for w..."
"Absolutely amazing marketing agency in Commack! Their team is professional, creative, and truly understands how to deliver real results. They helped boost our brand’s visibility,..."
"Lead Marketing Strategies offers a comprehensive approach to digital marketing that truly delivers results. Their expertise in lead generation, coupled with targeted SEO and paid a..."
"Lead Marketing Strategies is an amazing digital marketing agency! Their team is professional, creative, and truly focused on helping businesses grow. They deliver real results with..."
Why We Created Bank Marketing Strategies
After 17+ years helping businesses across every industry, we noticed something: banks and credit unions were being underserved by generic marketing agencies. These agencies didn't understand compliance requirements, deposit economics, or what actually drives customers to choose one financial institution over another.
We created this dedicated financial services marketing division to change that. Our team combines deep banking industry knowledge with cutting-edge digital marketing expertise. We speak your language, understand your challenges, and measure success the same way you do - by deposits grown, loans generated, and customer relationships built.
What We Stand For
Our core values guide everything we do - from strategy to execution.
Family Values
We treat every client like family. Your success is our success, and we're invested in your long-term growth, not just quick wins.
Integrity
Honest, transparent communication is at our core. No hidden fees, no confusing jargon, no empty promises. Just straight talk and real results.
Innovation
We stay ahead of digital trends and emerging technologies. What worked yesterday might not work tomorrow, so we never stop learning and evolving.
Results-Driven
We measure everything and focus on what actually moves the needle for your business. Vanity metrics don't pay the bills - real leads and customers do.
How We Help Banks Succeed
Our proven 4-step process ensures consistent, measurable results for every client.
Discovery & Analysis
We start by understanding your bank, your goals, your competition, and your current online presence. Our free website analysis gives us the data we need to build a winning strategy.
Custom Strategy Development
Based on our analysis, we create a customized marketing strategy tailored specifically for your bank, your market, and your budget. No cookie-cutter approaches here.
Implementation & Launch
Our team handles all the heavy lifting - from website updates to ad campaigns to content creation. You focus on running your business while we drive results.
Optimization & Growth
Marketing is never "set and forget." We continuously monitor, test, and optimize your campaigns to maximize ROI and scale your success.
Manage Your Banking Marketing On The Go
Track campaigns, chat with your team, and watch your bank grow — all from your phone.
Lead Marketing AI
Powered by AIWe don't just use AI — we've built our own. Lead Marketing AI combines GPT-4, advanced image generation, and custom banking industry models to create content that actually converts.
Lead Marketing Strategies
Bank Marketing Strategies is part of Lead Marketing Strategies, Long Island's premier digital marketing agency. For over 19 years, we've helped businesses of all sizes achieve remarkable growth through strategic digital marketing.
- Full-service digital marketing agency
- In-house team of 30+ marketing experts
- Offices in New York with nationwide reach
- Google Partner, Meta Business Partner, Microsoft Advertising Partner
Lead Marketing Strategies
Commack, NY
Questions About Getting Started
Everything you need to know before working with us
Our services range from $500/month for focused solutions like reputation management to $10,000+/month for comprehensive marketing programs. Most community banks and credit unions invest $2,000-6,000/month in digital marketing. The right investment depends on your market size, competition, and growth goals. We offer free consultations to assess your needs and recommend a program that makes sense for your institution.
No. We offer month-to-month agreements for most services. We believe in earning your business with results, not locking you into contracts. Marketing works best with consistency, so we recommend committing to at least 3-6 months to see meaningful results. Website development and some larger projects have project-based pricing.
Every engagement includes a dedicated account manager, monthly reporting, and ongoing strategy optimization. Specific deliverables depend on which services you choose - from SEO and content creation to social media management and paid advertising. We create custom proposals outlining exactly what's included based on your goals and budget.
We guarantee our work quality and commitment, but we don't guarantee specific results like 'first page rankings' or 'X new accounts per month.' Anyone guaranteeing specific marketing outcomes in banking is being unrealistic - there are too many variables. What we guarantee is proven strategies, transparent reporting, and dedicated effort to grow your institution.
Start with a free consultation. We discuss your current situation, goals, and challenges. Then we audit your online presence - website, Google Business Profiles, social media, reviews - and identify opportunities. From there, we recommend a customized strategy and provide a detailed proposal. If you decide to proceed, we typically begin work within 1-2 weeks.
To get started, we need access to your website, Google Business Profiles, and social media accounts. We also need information about your service area, target customers, product priorities, and compliance approval processes. For content creation, we may interview your team to capture expertise and brand voice. We make onboarding as easy as possible.
Ready to Grow Your Bank?
Get a free consultation and see how we can help you attract more customers and increase revenue.